After reading an interesting article at Searchengineland.com I starting to see the need for more and more 3d images on our customers sites. Google, one of the largest online store platforms is adding functionality that the smaller (and that is everyone) sites are not competing with. We at PhotoSpherix have been waiting for a market leader to implement our beloved technology. Finally, we are seeing just that.
Try it yourself Google 360 product view At the right in the search results is a 3d icon below the suggested product.