It’s that time of year when retailers pull out all the stops, decorating and promoting their newest and most exciting items. This year, we’ve seen a huge spike in new clients as so many more are turning to online to make up for fewer customers making their way to brick and mortar stores. As you might expect, clients like these, both old and new, make up the majority of our work in the lead-up to the holidays.
The growing Virtual Reality (VR) and Augmented Reality (AR) market is predicted to be worth around $2 trillion to the global economy within the next 10 years.
You can create your own in-house 360 product photography, and PhotoSpherix has laid out a few pointers that can help.
Now keep in mind that these parts are mission-critical. If anything goes wrong with the part, the machine might fall from the sky, and these are the parts that are not redundant on the original machine. The other issue in manufacturing is that they might not make but five of these parts a year, and the production line can not remember where all of the welds, folds, and creases go. They need to have the master as a reference.
For creation of 360 product photography, we at PhotoSpherix work on Mac computers and we create our 360’s through Garden Gnomes Object2vr. This has worked great through the years for creation, but when we moved to a more automated environment for some of our clients, we ran into troubles.
This week we received new led hot lamps for one of our 360 product rigs. This is a major change from our usual method of operation. For over 20 years, we have been using strobe photography to generate our 360 views, but the times are changing and we thought that we should try some new technology.
Before we go any further, let’s get our definitions straight. When I refer to 360-Spin Imagery, I mean product shots that can be manipulated by the user to see all the way around, underneath and over-the-top.
It is great to see a stack of boxes come into the studio. It is like Christmas, but on a regular day. Part of the fun of starting a new shoot with so many different types of products is that you see something different everyday.
When I was a child, I would go to the Flower and Patio show with dad. Other times, we might make it to a swap meet or two in the summer, no matter where it was, I would always see a few vendors that were selling the “next best thing”.
It has been an interesting week at the studio. We had a great evening with a troop of Girl Scouts that wanted to learn about photography. Sometimes we love a little community outreach. It also happened to be girl Scout cookie season, so we combined photography, marketing and cookies.
Photospherix