It is great to see a stack of boxes come into the studio. It is like Christmas, but on a regular day. Part of the fun of starting a new shoot with so many different types of products is that you see something different everyday. This week 11 boxes came in from a clothing manufacturer, this is going to be great. Last week their custom mannequins came in. The production schedule is full for awhile. Soon we will have another 200 360 product photography examples finished for another happy client.

360 view photo shoot

360 Spin Photography

When I was a child, I would go to the Flower and Patio show with dad. Other times, we might make it to a swap meet or two in the summer, no matter where it was, I would always see a few vendors that were selling thenext best thing“. Over the last decade, I have felt that way from time to time with 360 spin photography. I felt that all I was trying to do was get a chance to get the attention of the passer by and then convert them to a sale. The only problem is that I can not in my right mind choose to use some of the same tactics that other  employ. Here are a few examples that show up in my industry.

360 product views are a great way to show a product online and help convert your viewers into buyers. This we all agree with. BUT… 360 spins are not as easy as a coping machine to create. I am not saying that it is as hard as rocket science or anything. In the past I can recall a company that employed the sales pitch that 360 product photography was super crazy high tech. They would have you think that they use lasers to scan the product and liquid helium to levitate the product. While we do use lasers to center an item, the Helium is just there to sound funny. This is just photography, on a turntable, and post editing to remove the background.

Product Photography is not simple It takes a lot of work to get a studio setup to take a perfect shot, and be able to remove the background. You can not just put a turntable on a workbench, set up a few work lights and have great 360 product photography. Now once you have your setup nailed down, you can repeat the process many, many times, but you have to get that first one right.

Automatic TurntablesOf all the time spent creating 360 spin photography, the shortest task is taking the photos(just clicking the button). A fully automatic turntable just isnt going to save you any time. Think about it, if this was the case, we dont need the photographer. It takes less than 2 minutes to put the shots in the camera, what are you going to save in those 2 minutes. The minute you turn your head, the shots are in the camera wrong and then later when you see the error in post, you are going to have to reopen the package, restyle the product, recenter the product, or rerig the product, reshoot the product, and put it all back in the boxes and this just to save clicking the button for a couple minutes. I have found one simple thing in this part of the process. If it is wrong reshoot, it will save you time in the long run.

One shoe does not fit allThe lighting and the turntable are different on just about every shoot. We have been shooting for way to many years now, and I will tell you that the only time that I get to use a previous setup is when I am shooting another product for the same customer. Even then, I find that I would set it up a little different.

Setups change, rigging is always different and you have to have a love of the art to be willing to do this, day in and day out. Now that it takes a little MacGyver to get it done. This is nothing that you can learn in a book, or from a crash course. If you dont believe me, then just stop and think of why we as a studio do not sell any of the turntables and camera rigs that we make. I have always felt that it was because I want to stand behind my product, and without a lot of commitment, you will not succeed in this industry.

360 Animated GIF

It has been an interesting week at the studio. We had a great evening with a troop of Girl Scouts that wanted to learn about photography. Sometimes we love a little community outreach. It also happened to be girl Scout cookie season, so we combined photography, marketing and cookies. After a quick introduction to what our studios does(360 Object Photography), we handed it over to the girls for them to give it a try. They had a blast using the 360 turntable and controlling the camera. Once all of the photography was completed, we turned to the computer to see how to edit all of the images. Much was learned and I hope that PhotoSpherix has helped at least on person from the next generation to love photography. After all of work, the girls had animated GIFS that they could use on Facebook to promote feeding our addiction to those great cookies.

360 Animated GIF

We have been working with the guys at Imajize since 2012 on their online viewer of 360 product photography. Here are a couple examples of the options that they have available.

 

 

360 Photography on Shopify

We are proud to announce that we are adding our product 360 view services to the world of Shopify. This is a great meld of our world of photography and the online merchants of Shopify. We hope that this model will make it possible for Shopify to help the merchants better showcase their products.

Shopify Shopping Cart Software – Start your FREE trial today!

PhotoSpherix has over 20 years of 360 product photography experience Based in the heartland of America, our studio is set up to manage small, medium and large items – from a contact lens to an automobile. We have always enjoyed a reputation for creating better product photography for our customers and today we specialize in rotating product photography for our clients around the corner or around the world.

google 360 view

Google 360 views

After reading an interesting article at Searchengineland.com about 360 views, I starting to see the need for more and more 3d images on our customers sites. Google, one of the largest online store platforms is adding functionality that the smaller (and that is everyone) sites are not competing with. We at PhotoSpherix have been waiting for a market leader to implement our beloved technology. Finally, we are seeing just that.

360 views

360 views

PhotoSpherix has over 20 years of 360 product photography experience Based in the heartland of America, our studio is set up to manage small, medium and large items – from a contact lens to an automobile. We have always enjoyed a reputation for creating better product photography for our customers and today we specialize in rotating product photography for our clients around the corner or around the world.

Try it yourself Google 360 product view At the right in the search results is a 3d icon below the suggested product. If you would like to see more 360 views by photoSpherix, come take a look.

An exciting news announcement has been made by the team at YouTube that affects everyone responsible for online marketing promotion.

YouTube now supports 360-degree video, although currently only available for the Chrome browser the company says iOS support is coming soon. Right now, there are only a few 360-degree videos available to watch so now is the time to grab your audience’s attention.

If you are using a Chrome browser, take a look at the link above to experience the new potential for this medium.

Using 360-Degree video, users can watch a movie and click and drag to pan around the video to see everything around you. Using an Android device, users can pan round simply by moving the device, giving the feeling of virtual reality without a cumbersome headset.

To make it easy for people to upload their videos to YouTube, Google has been working with a number of 360-degree camera makers across the industry to make the videos compatible with YouTube.

These videos are incredibly fun to watch on an Android device but what do you think of the new 360-degree feature? Are you a fan?

Can you imagine how it could work for you?

Here is a link to the official how to: https://support.google.com/youtube/answer/6178631?hl=en

We start with a helicopter, a camera and a pre-planned shoot. The client needed a shot for the side of their trailer, and they wanted to show some of their work.

Stitched PanoramaAfter the image was stitched together, we had a VERY large image. This final file was over 50 ft at 300 dpi and that was from the original images, not resized.

Now we have to get it ready for…

Full View

VanBruggen Signs did a great job of printing the trailer.

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After all of this, we had a final trailer that came out great.

Final Trailer

 

 

360 view in magento

As much as we love Magento as a great ecommerce platform, one of the basic functions that we would love to see implemented is 360 product photography. We have been watching for years that online stores want the technology, but they are not ready for the headache of the technology. This is a great update to an already great platform… Hint Hint

In the mean time, we have come up with a novel way to showcase your products on your magento product page with only a few lines of code. We have made this change on a few implementations of Magento and it seems to work out nicely.

On App>Design>YourTheme>Template>Catalog>Product>View>Media.phtml we added the following

<?php
$vrfilename = $_SERVER{‘DOCUMENT_ROOT’} .’/360view/’.basename($_product->getSKU(), “.jpg”).’.swf’;
if (file_exists($vrfilename)) {
echo “<li><a onclick=\”flash_in_lightbox.embed(‘”.’http://www.xyz.com/360view/’.basename($_product->getSKU(), “.jpg”).’.swf’.”‘);_gaq.push([‘_trackEvent’, ‘360view’, ‘Open’]);\” href=\””.’https://www.photospherix.com/360view_sample.jpg’.”\” rel=\”lightbox\” title=\”360 View\”><img src=\”/360view/360view.jpg\” alt=\”360 product view\”></a></li>”;
} else {
echo “<!– ” .$vrfilename. ” * –>”;
}
?>

By doing this, It looks in the 360view folder for a file named “THESKU”.swf and if it finds the file, It adds a 360 view icon to the end of the Additional Images folder. All we have to do to add the 360’s to the site, is name them with the sku number and they show up on the site. In the included example, we used a lightbox with flash option to display the 360’s.

Take a look: 360 views in Magento