360 Product Specifications
Today I am going to walk through 360 product photography specifications for some of the more prominent retailer storefronts out there. And keep in mind, these details and specs will evolve over time as we learn about new changes from the different online storefronts. We are working to keep a running list of those sites that allow their manufacturers and retailers to add or include 360 product photography for customers.
Over the last 20-plus years we have watched the 360 photography industry change. We’ve seen the adoption of this technology increase through the years, and we’ve also seen customer demand continue to grow, as well. In this article, we are also going to try to provide the current minimum standards needed to showcase your products as 360s on each of these platforms.
Keep in mind that 360 photography can come in many different forms: interactive views, animated gifs, and even video files are all examples of implementations used by different retailers.
Currently we have the following sites that we know and work with and that have , who have the options for you as a manufacturer or retailer to provide 360 views. Please keep in mind that these are in no specific order and this list are retailers that have 360 Product Photography Specifications.
360 Retailer Specifications List
In late 2018 Amazon started including the first wave of Amazon 360 Product Photography on segments of their product pages. Since then they have been opening up the availability in additional verticals throughout their online storefront.
- Naming Convention:
- In a folder named the ASIN then in a folder named ASIN_360 then ASIN_360_0000_web.png, ASIN_360_0001_web.png, ASIN_360_0003_web.png
- Rotation:
- Counter Clockwise
- Image Size:
- Max 2500px x 2500px
- Images Per Rotation:
- 72 Images only
- Format:
- PNG
- Final Deliverable:
- Zip
Grainger – 360 imaging specifications
Grainger has been offering 360 views since 2016.
- Naming Convention:
- SKU named folder then SKU_SS01_R01_C01.jpg
- Rotation:
- Clockwise
- Image Size:
- 2500px x 2500px
- Images Per Rotation:
- 24, 48, or 72 images
- Format:
- JPG
- Final Deliverable:
- Zip
Home Depot – 360 spin image specifications
Home Depot has been spotlighting 360 imagery since 2018.
- Naming Convention:
- In a folder of named from the last 2 digits in the OMSID then a folder named the OSMID then OMSID_S01_R01_c01.jpg
- Rotation:
- Non Specified
- Image Size:
- Min 2500px x 2500px
- Images Per Rotation:
- 24 images
- Format:
- JPG
- Final Deliverable:
- Zip
NAPA – 360 and 3-d product spin-set specifications
NAPA has been spotlighting 360 imagery since 2018.
- Naming Convention:
- GPC#_01_001.jpg
- Rotation:
- Non Specified
- Image Size:
- Min 1500px x 1500px
- Images Per Rotation:
- 24 images
- Format:
- JPG
- Final Deliverable:
- Zip
O’Reilly Auto Parts – 360 degree image specifications
O’Reilly has been spotlighting 360 imagery and currently prefer this as an option.
- Naming Convention:
- Non Specified
- Rotation:
- Non Specified
- Image Size:
- Min 1500px x 1500px
- Images Per Rotation:
- 24 images
- Format:
- JPG, tiff, psd, or eps
- Final Deliverable:
- Zip
Northern Tool
Northern Tool does not currently support 360 spin imagery, but does allow video formats.
- Naming Convention:
- Non Specified
- Rotation:
- Non Specified
- Image Size:
- 16:9 aspect ratio
- Final Deliverable:
- .mp4
Lowes – 360 spin specifications
Lowes
- Naming Convention:
-
barcode_spin_R01_C01.jpg
-
- Rotation:
- Non Specified
- Image Size:
- Non Specified
- Images Per Rotation:
- 24 images
- Format:
- JPG, tiff, psd, or eps
- Final Deliverable:
- Uploaded through Syndigo
Walmart – 360 spin specifications
Walmart
- Naming Convention:
- GTIN_R01_c01.jpg
- Rotation:
- Non Specified
- Image Size:
- Non Specified
- Images Per Rotation:
- 24 images
- Format:
- JPG, tiff, psd, or eps
- Final Deliverable:
- Zip
If you know of other retailers that are offering 360 views, let us know and we will research their requirements and add them to the list: